MLS viewership increases by nearly 30 percent in 2025
MLS announced comprehensive viewership and engagement data Thursday morning, highlighting a nearly 30 percent increase across linear and streaming platforms for the 2025 season. This year, the league averaged 3.7 million live viewers per match week across its various channels, including Apple TV, FOX Sports, and others. This is the first time that the league has revealed specific viewing data to the media.