‘Goosebumps’ - Columbus Crew unveils new away kit, inspired by R.L. Stine’s famed book series

The Columbus Crew have officially unveiled their "Goosebumps" away kit for 2025, revealing a bold and innovative design inspired by the popular book series. The Crew’s 2025 away shirt is predominantly black, with yellow accents and follows the familiar color scheme for the club’s away shirt in recent years. The launch was teased with various social media posts related to Goosebumps and author, as well as Columbus native, R.L. Stine.

The new design, created by Adidas, is a design that blends innovation with local culture. The predominantly black jersey features a striking UV-reactive yellow slime pattern, creating a visual effect that changes under different lighting conditions. This unique design pays homage to the Goosebumps book series, connecting the team to Columbus native and series author R.L. Stine.

A special Goosebumps tag features on the lower left of the jersey while their main sponsor, Nationwide, features prominently in the center of the kit.

“We are proud to launch The Goosebumps™ Kit as a celebration of Columbus’ own R.L. Stine and our dedicated supporters, who have celebrated the author with several incredible tifo designs,” said Katie Foglia, Crew Vice President, Marketing & Brand Strategy. “In the Crew’s 30th MLS Season, the kit design reinforces Columbus’ position as the original Club in MLS with a history of firsts and our desire to share powerful stories that connect generations of fans on and off the pitch, all while striking fear into our opponents on matchdays.”

Columbus Crew have had a comparatively quiet off-season despite having sold top scorer Cucho Hernandez to Real Betis during the winter La Liga transfer window, along with striker Christian Ramirez heading to the LA Galaxy.

The Wilfried Nancy lead side kicks off its first match of the MLS season on Feb. 22, facing the Gregg Berhalter-led Chicago Fire but will face the Houston Dynamo and Toronto FC in preseason friendlies before that.