The chemicals company signed a five-year-deal with Spurs in 2022, designed to promote its 4x4 Grenadier car. Since then, numerous players have been featured in promotional content for this partnership, including Ben Davies, Dominic Solanke and Timo Werner. However, as INEOS aims to cut back on its sports investments across the world, "amicable talks" have reputedly taken place to cut short the Tottenham contract, according to The Times.