Coleman's first stint with The Owd Reds lasted for 13 years as he managed them from 1999 to 2012. He again returned to the club's management in 2014 and stayed with the team until 2024. Under the English manager's tutelage, the club won multiple trophies including the League Two title during the 2017/18 season. In the current campaign, though, the club have failed to perform consistently and find themselves 16th in the league.