CULTURE

  1. How PSG became a football culture powerhouse

    Paris Saint-Germain have enjoyed a meteoric rise on and off the pitch over the last decade or so, growing their global profile exponentially and ending the long, long wait to become European champions. In February, PSG will take over a corner of the English capital in a showcase of the cultural phenomenon the French giants have become.

  2. 🎥 | KSI talks Arsenal, boxing & more in Beast Mode On Podcast

    In the latest episode of the Beast Mode On podcast, Adebayo Akinfenwa sits down with YouTube star KSI to discuss his incredible career so far, from success with the Sidemen to becoming a boxer and musician. The lifelong Arsenal fan also talks about his love for the Gunners as they attempt to finally end their Premier League title drought, and reveals what he really thinks about struggling striker Viktor Gyokeres.

  3. 'Time to choose' - Beckham & Zidane front slick new adidas film

    adidas have ramped up their movements ahead of the 2026 World Cup with a new promotional film featuring some absolute icons of their Predator silo. The German sportswear giant launched the playful Predator vs F50 campaign earlier in January, with the two sets of boots getting a fresh paintjob for the occasion. Now, legendary members of Team Predator are telling fans it's 'time to choose'.

  1. How Burna Boy is spotlighting African culture ahead of AFCON final

    Nigerian singer-songwriter Burna Boy is shouldering the responsibility of championing African culture and heritage by launching a landmark new campaign ahead of Sunday's Africa Cup of Nations final in Morocco. The initiative comprises music, fashion, sport, film and storytelling, aiming to assert ownership of African narratives. To mark the occasion, Burna Boy has dropped a new music video featuring a host of influential figures from the football world.

  2. 🎥 | How Mbappe booted Alonso out of Real Madrid!

    The latest video from the football humour factory that is 442oons shows how Kylian Mbappe successfully orchestrated Xabi Alonso's exit from Real Madrid. Featuring cameos from Lionel Messi, Arne Slot and England boss Thomas Tuchel, watch as the French striker leads his reluctant team-mates in singing a special version of the children's nursery rhyme 'If You're Happy And You Know It'

  3. Rebirth of a legend: Nike breathes new life into the Tiempo

    We have been waiting for some time to see how Nike would react to the juggernaut that is adidas' Predator revival campaign, and the American sportswear behemoth is finally set to deliver a serious on-pitch response following the relaunch of cultural phenomenon Total90 as a streetwear silo in 2025. With the new year upon us, the iconic Nike Tiempo has been revamped for the modern creator-in-chief.

  4. Bellingham vs Yamal: adidas launches Predator vs F50 battle

    Jude Bellingham and Aitana Bonmati are locking horns with Lamine Yamal, Lionel Messi and Trinity Rodman as adidas launches the Predator vs F50 battle and invites fans and players around the world to “choose one”. Two iconic boot designs are being reimagined for 2026, with superstar performers from Real Madrid, Barcelona, Inter Miami and the USWNT already picking their sides.

  5. 🎥 | Front Three play BIGGEST game of Football Battle Royale

    Nacho hosts as GOAL's Front Three all take part in an epic Football Battle Royale quiz, featuring rounds of Career Path, Tic-Tac-Toe, True or False and more - will it be Ali, Jules, DSK, Yarns or Juwon celebrating at the end? Watch the video above to find out! ⬆️