As the thread developed, the tone of the conversation became increasingly tongue-in-cheek, though the humour has clearly failed to translate to the Spurs boardroom. As reported by the Daily Mail, when one user advised him, “Do not let that badge touch your skin,” Coachman leaned into the rivalry, replying: “I've already got the base layer.”
The interactions didn’t stop there; when another follower suggested that “We need someone on the inside,” the scout responded with a cryptic “shhhhh.” Further fuel was added to the fire when a picture of a snake was posted in the comments, prompting Coachman to reply: “I know, I know, it’s deserved haha.”