He told BBC Sport: "We are targeting the biggest players. We are very ambitious, but we need to see hunger from the player himself and the transaction needs to work out both ways. The only thing we've been trying to remind players and agents is that yes, we are from Saudi, but we don't print notes here! My role as CEO is to make sure we run the club efficiently, so that we can have the biggest budget possible to have big players, but not at any cost. That's why sometimes we basically walk away from negotiations, because we still want players extremely keen on coming, and not only looking for the money."