Messi was initially a member of the Newell's Old Boys academy before leaving to join Barcelona aged 13, and the Argentine club have moved to honour their boyhood star after his 38th birthday by naming a new stand after him at the Estadio Marcelo Bielsa.
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THE BIGGER PICTURE
The Lionel Messi stand is the club's latest tribute to a legend of Argentinian football, with the stadium named after the club's former player and coach Bielsa, and another stand bearing the name "Pelusa", the nickname of Diego Maradona.
WHAT NEWELL'S OLD BOYS SAID
Newell's Old Boys posted a video on social media showing the new stand, with the caption: "The Colossus adds a new chapter. For the first time, two football legends share the same home: ours."