The insider added that Coleen is “delighted and hugely excited” about the upcoming project, before going on to say: “She’s buzzing about it and has wanted to do it for a while. Going on I’m A Celeb has been the perfect springboard. Her time on the ITV show also gave her the confidence to know that she can be a success on TV and a star in her own right.
“Coleen is keen to let the cameras in because she feels a lot of people really misunderstand who she is, how she lives her life and what she stands for. She’s often portrayed as someone who spends half her life on holiday when, in fact, her entire life revolves around her family and her work and this show will reflect that.”