CULTURE

Designing a World Cup kit isn’t simple. From early sketches to player feedback, GOAL goes inside the years-long process behind the USMNT’s 2026 look.

Liverpool have officially dipped into the archives to revive one of the most beloved designs in Anfield history. The club's new 'Bringback' collection features a recreation of the iconic 1995-96 away jersey, bridging the gap between 90s nostalgia and modern terrace culture.

Brazil have officially unveiled a revolutionary partnership with Jordan Brand, marking the first time the iconic 'Jumpman logo will appear on a national team football kit. The historic threads are set for a high-profile debut at the end of March in a glamour friendly in the build-up to the 2026 World Cup.

Umbro are testament to carving out your niche. The storied British brand may have lost ground to sportswear powerhouses like Nike and adidas in the modern era - a result of limited finances and a hostile market - but they remain undefeated as purveyors of pure English football nostalgia. Their new 'Home' collection for spring/summer 2026 is another reflection of that fact.

Say what you want about Arsenal (and, ahem, their fans), but they really do not miss when it comes to off-pitch fashion collaborations. The latest drop in a prolific run sees the Gunners and kit suppliers adidas link up with streetwear label PLACES+FACES for a celebration of London's distinctive culture.

With the countdown on to the main event in the United States, Canada and Mexico, New Balance have got us bang in the mood for the 2026 World Cup with their latest boot drop ready for the biggest stage, with fresh paintjobs for the Furon, Tekela and 442.

Paris Saint-Germain have gone full stealth mode as they link up with Nike's Jordan once again for their new fifth kit. Inspired by the unique energy of the French capital by night, this is a special tribute to the City of Lights.

adidas have thrown it back to the 1994 World Cup and gotten us bang in the mood for the 2026 edition by dropping a jersey inspired by an iconic USMNT look from the last time the tournament was hosted in the United States.

An icon of the noughties era, Reebok are finally set to make a return to the football pitch after a 16-year absence. Evoking the days of prime Ryan Giggs and Thierry Henry, a Juventus star will be the face of the brand's comeback in the beautiful game and will wear their brand new boots.

Throwback kings adidas have done it again, delivering a big dose of 90s nostalgia in the form of a new-look Predator. The revival of the German sportswear giant's Equipment franchise, the Predator EQT combines an iconic aesthetic with modern performance innovation.

Kylian Mbappe might have a strained relationship with Paris Saint-Germain as a result of his bitter exit from Parc des Princes in 2024, but the French capital - and especially the Bondy neighbourhood - will always hold a place close to his heart. Dropping his latest signature boots, Nike have recognised that deep connection between Mbappe and the streets he grew up on.

Football charity Street Soccer is proving that the game can still be beautiful, channelling the sport to tackle homelessness head on. They have released their first-ever collaborative jersey, connecting football with art and social impact to raise funds for an important cause.

Love is in the air for Lamine Yamal, with adidas dropping a new pair of signature boots for the Barcelona wonderkid - co-designed by the player himself - in a vibrant tribute to his hometown and in celebration of an upcoming special occasion in Catalonia.

Representing GOAL's Front Three, Juwon, Big Yarns and DSK take on Jad, Stevo and Menace from FILTHYFELLAS in a quiz showdown of epic proportions. Who will come out on top after four rounds that will put their football knowledge to the test? Find out by watching the video above!

442oons presents highlights from Arsenal's dominant north London derby victory over hapless Tottenham. Featuring cameos from Neymar, Thomas Frank and Dele Alli, watch as Eberechi Eze and Viktor Gyokeres dismantle Spurs to extend the Gunners' lead at the top of the Premier League table

Would Barcelona consider selling Lamine Yamal in exchange for Achraf Hakimi, Nuno Mendes and Vitinha?! Is there a world where Real Madrid might consider ditching three of their star names for Erling Haaland? What about Declan Rice for Rodri AND Tijjani Reijnders? GOAL's Front Three debate a series of hypothetical football transfer trades