Morata has struggled at times this season, scoring 11 Premier League goals in a total of 29 appearances.
And his struggles have led to speculation that he could return to Serie A, having spent two years with the Turin giants between 2014 and 2016.
Reports suggest Juve could make a £60 million ($81m) bid this summer, or look to take Morata on loan, but Conte insists that the striker must focus on the remainder of this season, and also prepare for 2018-19.
"Morata is Chelsea's player, he must be ready to play tomorrow and next season. I think the situation is very clear," he told reporters.
Pressed on links with Juventus, Conte added: "I don't like to comment on speculation. Now it is right for everyone to be focused on the present and finish this season in the best possible way.
"I think this season was a difficult season, but not only for Morata. Your [the press] focus is only Morata, but I would like it if your focus was for the whole team. Not only one player."
Indeed, the Blues have a game in hand on the Reds, facing Huddersfield Town on Wednesday before their final league game of the season, away to Newcastle.