Tim Davie, the director general of the BBC, has been quizzed about the controversy and offered up the following response: "The BBC's reputation is held by everyone and when someone makes a mistake, it costs us. And I think we absolutely need people to be the exemplars of BBC values and follow our social media policies, simple as that."
A spokesperson for Lineker said the Match of the Day host "did not notice" the image when he shared the video. He said: "Whilst viewing and reposting a video, Gary did not notice a rodent emoticon added by the author of the post. Although if he had, he would not have made any connection. The repost has been removed.”