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<p style="display: none;">Article continues below</p><p style="display: none;">Article continues below</p><p style="display: none;">Article continues below</p><ul><li>Argentine icon forms part of advertising campaign</li><li>Joined on screen by fictional football manager</li><li>Set to star in commercial shown during Super Bowl</li></ul>

WATCH: Ted Lasso x Lionel Messi! Jason Sudeikis joins Inter Miami superstar in hilarious beer advert as Argentine outsmarts a dog with cheeky nutmeg

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<p>Eight-time Ballon d’Or winner Messi is preparing to grace Super Bowl screens, having teamed up with Michelob ULTRA for a campaign that will see him <a href="https://www.goal.com/en-gb/lists/lionel-messi-super-bowl-inter-miami-star-advert-las-vegas-showpiece-costs-14m-60-second-slot-teaser-video-released/blt60ab15bd57568031" target="_blank">star in a commercial that costs $14 million (£11m) for 60 seconds of air time</a>.</p><div class="affiliate-button-container theme-1" data-name="Apple TV"><div class="affiliate-button"><img class="logo" height="40" width="72" src="https://eu-images.contentstack.com/v3/assets/bltcc7a7ffd2fbf71f5/blt2de198b67da95a2e/65709d2436cf7d0407034ef9/Apple_TV.png" style="width: 72;height: 40;"><span class="affiliate-text">Watch Inter Miami with the MLS Season Pass</span></div><a href="https://tv.apple.com/channel/tvs.sbd.7000?itsct=goal_mls&amp;itscg=30200&amp;at=1010l39UY" class="affiliate-button-link" target="_blank">Stream now</a></div>

WHAT HAPPENED?

WATCH THE CLIP

<p>Teaser videos continue to be dropped ahead of the self-proclaimed ‘Greatest Show on Turf’ - which will <a href="https://www.goal.com/en-gb/news/super-bowl-vs-world-cup-champions-league-viewing-figures-soccer-nfl-compare/blte47db8809dbd0a6d" target="_blank">play out at Allegiant Stadium in Las Vegas on February 11</a> when the San Francisco 49ers and defending champion Kansas City Chiefs lock horns – and Messi remains front and centre in those.</p>

THE BIGGER PICTURE

<p>His latest promotion sees the Argentine icon team up with Sudeikis as the <a href="https://www.goal.com/en-gb/news/ted-lasso-episodes/blt41e4c4c21170c744" target="_blank">popular Ted Lasso character is brought out of apparent retirement – following his exploits in English football</a> – to watch Messi running rings around holiday makers on the beach. Sudeikis boldly claims “I’m gonna get out there”, before quickly retracting that statement and saying “Nah, I’m not gonna get out there” as he opts to remain as an interested observer with chilled beer in hand.</p>

WHAT LASSO SAID ABOUT MESSI

<p>Messi has also starred in another six-second ad for Michelob ULTRA, billed as GOAT vs DOG, that sees him keeping the ball away from a playful opponent before delivering a cheeky nutmeg on his four-legged companion.</p><center><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="362" src="https://youtube.com/embed/zOpGZFuWI8Q" title="YouTube video player" width="644"></iframe></center>

TELL ME MORE

<p>World Cup winner Messi is unlikely to be in attendance for Super Bowl LVIII in Nevada as he is currently in Saudi Arabia preparing for a <a href="https://www.goal.com/en-gb/lists/lionel-messi-ready-last-dance-cristiano-ronaldo-inter-miami-squad-tour-asia-al-nassr-fit/blt9fc758aefd12810f" target="_blank">friendly date with Al-Nassr and eternal rival Cristiano Ronaldo</a>. From there, the Argentine icon and his Inter Miami team-mates are due to head to the Far East for meetings with a Hong Kong Select XI and Japanese outfit Vissel Kobe.</p>

WHAT NEXT FOR MESSI?

WATCH: Ted Lasso x Lionel Messi! Jason Sudeikis joins Inter Miami superstar in hilarious beer advert as Argentine outsmarts a dog with cheeky nutmeg | Goal.com

Ted Lasso is loving life after Richmond, with Jason Sudeikis starring in a football-themed advert alongside Lionel Messi, a sunny beach and cold beer.

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