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Lionel Messi Hard Rock CafeGetty/Hard Rock

WATCH: Lionel Messi dons a chef jacket to unveil new Hard Rock Cafe kid's menu in lavish ceremony at Inter Miami's home stadium

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  • Argentine superstar now in the States
  • Brand ambassador for restaurant & hotel chain
  • Involved in projects on and off the field

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  • WHAT HAPPENED?

    The seven-time Ballon d’Or winner has been a brand ambassador for the American restaurant and hotel chain since 2021 – with a five-year contract committed to by the Argentine as the Hard Rock franchise celebrated its 50th anniversary.

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  • Messi Hard Rock burgerGetty/ Lionel Messi Instagram

    THE BIGGER PICTURE

    It was revealed back in March, while Messi was still mulling over his future options at Paris Saint-Germain, that the ‘Messi burger’ – which consists of two large beef patties served on a brioche bun and a number of toppings, including Hard Rock Cafe’s smoky burger sauce, provolone cheese, caramelized red onion and sliced chorizo – would be made available to restaurant visitors around the world.

  • DID YOU KNOW?

    Messi has now helped to unveil the burgers and sandwiches that form part of Hard Rock Cafe’s new kid’s menu, with the 2022 World Cup winner – who is a father of three – involved in the development of those food options before bringing them to the market during a promotional event at Inter Miami’s DRV PNK Stadium. The 36-year-old looked very much the part as he dressed up as a chef.

  • WHAT HAPPENS NEXT?

    Jim Allen, CEO of Hard Rock International, has told 7News of partnering with Messi: “Just through who he is and what he represents, and I think it’s something pretty special and we’re very proud to be in this relationship with him.” Hard Rock will be selling kid-sized versions of the chef jacket that Messi wore at the unveling, as well as mini soccer balls, with a portion of the proceedings from those sales going to charity.

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