Sam Handy, SVP of product and design at adidas, has said of the bold look Real will be sporting in 2024-25: “Each season, we have the privilege to reconceptualise the away jerseys of the clubs we serve, delivering iconic looks that can be enjoyed by both long-standing supporters and the next generation of fans. This season’s Real Madrid away kit is no different - its hues and vibrant colour choice reflect a club reaching for the stars with an exciting new generation of talent – and we can’t wait to see this eye-catching jersey being worn in the streets and on the pitch, when Real Madrid is playing away from the bright lights of Santiago Bernabeu.”