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Article continues belowArticle continues belowArticle continues below<ul><li>Argentine icon starring in the States</li><li>Everybody wants a piece of him</li><li>All-time great is a marketing dream</li></ul>This page contains affiliate links. When you subscribe through the links provided, we may earn a commission.<a href="https://tv.apple.com/channel/tvs.sbd.7000?itsct=goal_mls&amp;itscg=30200&amp;at=1010l39UY" target="_blank">Sign up here for MLS Season Pass through Apple TV and watch every MLS match, including Lionel Messi’s Inter Miami!</a><script type="application/json" data-placement="fcplayer-semantic">{"type":"fcplayer-semantic","data":{"embedCode":"//cdn.fcp.codes/embed-code-template/embed-code-template.js#SEMANTIC_5704afb8-c10b-4ba5-9cb4-d7fb6098ef90"}}</script>

Inter Miami find ingenious way to sell even more Lionel Messi shirts as No.10 jerseys fly off the shelves

Major League Soccer

Orlando City

Inter Miami CF

The seven-time Ballon d’Or winner <a href="https://www.goal.com/en-gb/news/secret-meetings-10-year-project-how-david-beckham-signed-lionel-messi-inter-miami-co-owner/bltcc28a521e2bdff22 " target="_blank">completed a stunning move to the United States</a> over the summer after reaching the end of his contract at Paris Saint-Germain. He has made an immediate impact in America, with <a href="https://www.goal.com/en-gb/news/lionel-messi-no1-inter-miami-superstar-ranked-coolest-above-lebron-james-serena-williams-kim-kardashian/bltdca6f8797dda84cc" target="_blank">a mad scramble to secure tickets</a> sparked each and every time that he takes to the field.

WHAT HAPPENED?

Off the pitch, the Argentine icon remains <a href="https://www.goal.com/en/news/lionel-messi-effect-inter-miami-quadruple-instagram-followers-signing/blte919a5ddae28482c" target="_blank">a marketing dream</a>. Inter Miami have been selling their iconic 2023-24 pink home kit by the bucket load, but interest in shirts from previous campaigns has been difficult to generate.

THE BIGGER PICTURE

The MLS outfit have found a way around that, with the club’s <a href="https://www.goal.com/en-gb/news/david-beckham-explains-why-inter-miami-signed-lionel-messi-transfer-million-messages/blt2b5678fd0dc2cb12 " target="_blank">inaugural white home kit from 2020</a> now on sale in their official shop with ‘Messi 10’ on the back despite the fact that he moved to Florida some three years after that kit was released.<center><blockquote class="twitter-tweet">👚 Clever from Inter Miami: Leo Messi never wore (nor will he ever) team’s first white home jersey from 2020, but that is not stopping the organization from putting his name on the remaining leftovers to help drive sales in absence of sold-out pink ones.<a href="https://twitter.com/hashtag/InterMiamiCF?src=hash&amp;ref_src=twsrc%5Etfw">#InterMiamiCF</a> <a href="https://twitter.com/hashtag/Messi%F0%93%83%B5?src=hash&amp;ref_src=twsrc%5Etfw">#Messi𓃵</a> <a href="https://t.co/JtHuRrbhGd">pic.twitter.com/JtHuRrbhGd</a>— Franco Panizo (@FrancoPanizo) <a href="https://twitter.com/FrancoPanizo/status/1700654114873430323?ref_src=twsrc%5Etfw">September 9, 2023</a></blockquote>
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DID YOU KNOW?

That clever approach to sales should serve Inter Miami well, with everyone in the States seemingly wanting a bit of Messi. He has <a href="https://www.goal.com/en-gb/lists/lionel-messi-marvel-from-thor-wakanda-forever-inter-miami-superstar-new-goal-celebration/bltabab8cd7b8669589" target="_blank">hit 11 goals for his new club through as many appearances</a> – helping them to <a href="https://www.goal.com/en-gb/lists/44-trophies-lionel-messi-all-time-record-very-good-hands-inter-miami-tata-martino-historic-leagues-cup/blt4c0a84c28d5bf241 " target="_blank">Leagues Cup glory</a>, a place in the <a href="https://www.goal.com/en-gb/lists/lionel-messi-inspired-inter-miami-super-crack-mode-tata-martino-impact-us-open-cup-final/blt3b28687dbc4fa0f7 " target="_blank">U.S. Open Cup final</a> and a shot at securing <a href="https://www.goal.com/en-gb/lists/anything-can-happen-inter-miami-lionel-messi-believe-mls-play-off-bid-10-point-gap/blt1d0bfee2983280aa " target="_blank">a play-off spot in the MLS Eastern Conference</a>.

WHAT HAPPENS NEXT?

Inter Miami find ingenious way to sell even more Lionel Messi shirts as No.10 jerseys fly off the shelves | Goal.com

Inter Miami were always going to sell plenty of Lionel Messi jerseys, and they have found an ingenious way of shifting even more shirts.

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