Juventus 2025-26 kit: New home, away, third & goalkeeper jerseys, release dates, shirt leaks & prices

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Juventus have officially lifted the curtain on their bold new home kit for the 2025-26 campaign — and it's unlike anything we've seen before.

The fresh look, designed by Adidas, blends Juve's iconic black and white stripes with striking pink detailing — a nod to the club’s roots and a first for their home strip. Dubbed "Black / White / Bliss Pink," the colourway introduces pink logos and trims, marking a stylish return of the hue that featured in the club’s original kit back in 1897 and more recently as part of the 2019-20 home shirt.

In terms of design, the jersey sports an eye-catching barcode-inspired stripe pattern that adds a modern twist to a timeless look. The blend of heritage and high fashion gives this shirt plenty of personality, making it stand out both on and off the pitch.

The 2025-26 Juventus home jersey hit shelves on May 14 and is priced at €150 (£126/$110). Stylish, symbolic, and steeped in history, this one's sure to turn heads.

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Juventus have unveiled their striking new away kit for the 2025-26 campaign, and it's a refreshing nod to both tradition and summertime charm.

Draped in a soft pastel blue—officially dubbed "Ash Blue"—the shirt is accented with crisp white logos and zesty citrus yellow highlights, drawing inspiration from Turin’s flag and the shimmering tones of Italy’s scenic coastal waters.

The design stands out with a subtle multi-drop graphic and square motifs that resemble picture frames, aiming to capture the relaxed yet vibrant feel of an Italian summer.

Paired with matching ‘Ash Blue’ shorts and socks, the kit offers a clean, cohesive look. Crafted by Adidas, the shirt has been on sale since June 13 and is priced at €150.

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Juventus have officially revealed their third kit for the 2025-26 season, drawing inspiration from the vineyards of Piedmont, described as "a cultural pillar of the region." 

The new strip, produced in partnership with Adidas, showcases a unique design rooted in local heritage. On their official site, the club outlined the concept behind the jersey: “A subtle grape-inspired engineered graphic flows across the jersey, complemented by a colourway of black, burgundy, and dark green,” Juventus explained.

“The result is a kit that captures both elegance and modernity—an on-pitch statement that doubles as a fashion piece for fans on the streets and in the terraces this season.”

The third kit is dressed in a deep "Aurora Black" with soft "Ecru Tint" logos, while the collar and cuffs pop in "Shadow Green" with dark purple and vanilla accents. A subtle vine-leaf motif and translucent vine branch detailing wind across the fabric, paying tribute to the wine-rich region surrounding Turin, a cultural treasure and UNESCO World Heritage site.

Adidas is keeping the nostalgia flowing, too, with the Trefoil logo and the iconic Zebra crest returning from last season’s third kit. The fresh design is now on sale both online and at retail outlets for €150 (£130, $176), with the fan version priced at €100.

Juventus’ 2025-26 goalkeeper kit is set to turn heads with a bold look, a sleek black base offset by sharp light green accents for the logos.

The design is built on Adidas' latest 25 Tiro Goalkeeper Competition template, blending performance tech with modern style. Fans can expect the new keeper strip to hit shelves by late summer 2025, just in time for the business end of the preseason and beyond.