For nearly 100 years, MARCA has been Spain's leading sports outlet for national and international sports.
Since 1997, they have held the MARCA Legends Awards, with previous notable winners being Michael Jordan, Pele, Diego Armando Maradona, Tom Brady, Cristiano Ronaldo, Fernando Alonso, Pau Gasol, and Rafa Nadal. The aim of the award is to recognize individuals who have helped shape sports worldwide.
With U.S. expansion in 2024, MARCA has now introduced the American award, taking all of Major League Soccer, UFC, boxing, the NFL, MLB, and the NBA into account for it.