Nonetheless, Jon Holmes, Lineker’s agent, dismissed the rumours as "rubbish," stating that ITV had expressed interest in Lineker "years ago," but the presenter declined their offers. He further emphasised that Lineker's discussions with ITV were limited to previous engagements, such as hosting the game show Sitting on a Fortune from 2021 until its cancellation in July 2023. However, the report mentions that the negotiations were specifically aimed at a prominent position in ITV's sports coverage, independent of Lineker’s past ITV engagements.