They now have a rival for showbiz headlines in Wales, with American rapper 50 Cent seeing his name, and that of hip-hop collaborators G-Unit, emblazoned on the away kit of AFC Rumney's Under-14 girls' team. Manager Richie Brown has told the BBC of how that unlikely partnership came about – with one of the players’ father having worked with 50 Cent on his recent tour: "He said he would ask the question - worst-case scenario was [50 Cent] would have just said no. Thankfully he didn't, he agreed to it. He sponsored our away kit first of all, and then we were a little bit cheeky. We asked for a little bit more, and he sponsored us again for our tracksuits."