Sam Boswell, a spokesperson for BetVictor Canada, has said: “The past few weeks have not been easy for Lionel Messi but MLS fans aren’t showing any sympathy, taking to social media platform ‘X’ to voice their displeasure at the Inter Miami star’s lack of availability.
“Having missed three consecutive matches, our research has found that 24% of posts about Messi out of the US in the past month have been negative. That’s a sharp increase from the 16% in February, and is the highest share of negative posts about him in the past year.
“His popularity in the States is clearly fading, as just 12% of posts about him in March have been positive, the lowest proportion in the past year. With his popularity with MLS fans at an all-time low, Messi will need to put in some dazzling performances to win them over.”