VIDEO: Greatness for GOATs! Inter Miami superstar Lionel Messi teams up with NBA legend LeBron James and MLB icon Shohei Ohtani for epic Beats by Dre ad

Eight-time Ballon d’Or winner Messi added to his remarkable honours collection in 2024 when helping Inter Miami to Supporters’ Shield glory, breaking more records along the way, and himself to the MVP award in MLS. The Argentine icon remains the most decorated player in history and has now joined forces with LeBron James and Shohei Ohtani for the latest Beats by Dre release.

In basketball circles, evergreen LA Lakers superstar LeBron continues to defy sporting and biological logic at 40 years of age – with a fifth NBA championship in his sights. Over in MLB and Japanese sensation Ohtani is working on the most lucrative contract that professional baseball has ever seen, as his remarkable talents are recognised by the Los Angeles Dodgers.

Messi, James and Ohtani have now joined forces as part of an epic Beats campaign. The Powerbeats Pro 2 are built for “ultimate athletic performance with powerful, immersive sound and Heart Rate Monitoring for workouts”. They also boast “a redesigned ear hook and significant upgrades to sound, battery life, and call performance.” All in, they are – as pointed out by Oliver Schusser, Apple’s vice president of Music, Sports, and Beats - “the most impressive product in Beats’ history”.

It seems only right that three of the biggest names on the planet would be brought on board to help launch the Powerbeats Pro 2, as they are considered to “push the limits of greatness - driven by one unifying force: their hearts” while symbolising “determination, focus, and the will to overcome challenges”.

Messi has said of teaming up with James, Ohtani and Beats: "Even though we come from different sports, what connects us is our shared passion to perform at the highest level. This campaign reflects how true power comes from the heart - how we've all used that inner drive to fuel our journeys and push ourselves throughout our careers.”

Powerbeats Pro 2 are available to order online at apple.com from February 11 and in store on February 13, with the product range available in four bold colours - Jet Black, Quick Sand, Hyper Purple, and Electric Orange. They “set a new standard in audio for fitness” and are priced at £249.95.