Parkinson has said of collective ambition heading into a home date with Bradford City on Saturday: “Being a manager, there's many challenges along the way. In my first season here we had some difficult games and we had to change things around and find solutions. That's what it's all about. You want to win every week but when you don't, you have got to take it on the chin. We have sat down as staff and had some good chats this week about what we feel we need to do. Everyone's had input and it is refreshing when the staff come back in on Monday morning and everyone has been thinking about it as much as I have over the weekend. We are preparing for the game against Bradford and there is a real determination in everyone at the club to keep at the top of the table.”