That system is commonplace in American sport, with NFL franchise the San Francisco 49ers - whose ownership group calls the shots at Leeds - charging up to £60,00 for a PSL. The LA Rams - who are run by Arsenal supremo Stan Kroenke - reportedly had PSL options for £166,000 after constructing their SoFi Stadium home, while the Dallas Cowboys can demand £110,000.
Barcelona and Real Madrid have used similar approaches within their respective stadium upgrades, raising “tens of millions by selling seat licenses in the VIP areas to high net worth individuals”.