When Aurelio De Laurentiis took to the stage at the Stadio Diego Maradona in April to hail Napoli's first Scudetto since 1990, he insisted it was just the start. As everyone else feared, though, it was actually the end. By that stage, the president's relationship with coach Luciano Spalletti had already collapsed, while it was common knowledge that sporting director Cristiano Giuntoli wanted to join Juventus.
The hope was that De Laurentiis might hire a worthy Spalletti successor for one of the most exciting sides in Europe last season. Instead, he brought in Rudi Garcia, fresh from being sacked by Cristiano Ronaldo at Al-Nassr, and then, when that (inevitably) didn't work out, he made the even more puzzling decision to bring back Walter Mazzarri.
The net result is a dramatic dip in form, with Napoli now facing a fight to finish in the top four less than six months after winning the title. Consequently, it only feels like a matter of time before the likes of Victor Osimhen and Khvicha Kvaratskhelia quit the club.
De Laurentiis deserves credit for the part he played in Napoli's joyous Scudetto success, which captured the imagination of the entire football world, but he must also accept full responsibility for wasting a glorious opportunity to construct something truly special in one of the best cities on the planet.