Since Barcelona struck a sponsorship deal with Spotify, the club have become closely linked with a number of different music artists. Indeed, in recent years they have released special kits featuring the logos of Drake, Coldplay, Karol G, the Rolling Stones, Rosalía and Travis Scott. The sponsorship has provided huge, invaluable revenue for Barca and allowed them to expand their global brand, with ITZY the latest group to collaborate with the Liga giants.