Son leads the "TUMI" campaign for the fall 2023 season

When thinking about a player who makes everything look easy and who performs at top level effrotlessly and with great elegance, we must talk about Heung Min Son, The first instalment of “Essentially Beautiful” starring Norris and Heung-min launched on July 12th and focuses on the ways that precise engineering takes us to new heights, highlighting the seemingly small details that lead to outstanding performance.

Son deserves the best on and off the pitch, he was and is the exemple of the elegnat player, therefore when traveling from England to South Korea and while he's out for his summer vacation he's seen with a charming companion, which is the TUMI bag.

It is quite logical for a player with Son’s characteristics to see him as the face of a campaign launched by “TUMI” under the title “Magic of the Essence” for the fall 2023 season, which contained a new assortment of colors within the iconic TUMI 19 Degree collection.

Son, along with Formula 1 driver Lando Loris, participates in the "TUMI" campaign, which focuses on the ability of precision engineering in its products to take us to new levels of sophistication and sophistication. The film highlights the small details that lead to outstanding performance, through videos of Norris and Son as they lug their TUMI suitcases

It should be noted that the second part of the “Effortlessly Beautiful” campaign is expected to be launched on August 16th, and the famous singer “Rene Rap” will lead it through her appearance through short videos highlighting the contrast between strength and softness, which is characterized by It has the new Georgica collection from TUMI.