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Asahi Super Dry takes over Manchester as title-chasing City look to extend domination over United in huge month of derby action

One hundred and forty-three years, 191 meetings and 101 trophies between the men’s sides. Still the only two teams in English history to win the coveted Treble. For the women, a newly formed rivalry spanning half a decade, but supercharged in its own right.

From Wilf Wild’s first league champions to Pep Guardiola’s Treble-winning history makers. From Caroline Weir’s 25-yard stunner in the first WSL derby to Bunny Shaw pushing City to league glory this season. The Manchester derby is one steeped in history, where rivalry transcends gameday.

That’s why Asahi is taking over the city – starting from the streets. Cityzens across Manchester can see their favourite men’s and women’s stars featuring in an impressive mural in the city, while Asahi Super Dry graphics dominate bus stops and elsewhere. The message is clear: The Derby Day is Different Here.

For years City’s men have commanded the pitch. Fourteen trophies since 2018 while the Red Devils have just one to show. With Asahi’s Manchester takeover, that Domination starts from arrival. Piccadilly Station is iconic for both sets of fans, just three stops away from the famed Etihad Stadium. With that in mind, Asahi have taken over every media space within the famous location to send a not-so-subtle reminder to visiting United supporters. That Manchester is blue – and silver.

For match-going Cityzens, no trip is complete without a visit to The Waldorf pub. It is an opportunity to catch up with friends, talk tactics and offer score predictions pre-game over an ice-cold pint. And from March 3rd to March 31st, these will be provided by Asahi. Taking over the upstairs of the famed establishment, the Asahi Super Dry Cityzens Arms will be one of the last stops for fans before they make the final journey to the Etihad.

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And Asahi is taking over that last leg, too. ‘We all follow the City, over land and sea’ – including to and from the Etihad. Trams connecting supporters to that eagerly anticipated journey will be wrapped with Asahi Super Dry panelling, reminding supporters of One City, One Love, but ultimately, One Game.

Ahead of March’s Manchester derby action, Asahi have all bases covered. After all, The Derby Day is Different Here.