Another game changer in gambling as Victor Chandler set to land in Keny

BetLion has taken the Ugandan market by storm – sponsoring the national football team and becoming a dominant operator

The Godfather of Gambling has landed. His name is Victor Chandler. And his entry into the Kenyan gaming market is likely to shake up the industry if his business acumen is anything to go by. 

The 67-year-old British bookmaker, credited for revolutionizing gaming and betting by taking it online in 1997, is said to have docked in Kenya and is busy setting up the business.

Chandler could launch a betting firm in Kenya imminently according to industry sources in the United Kingdom. Chandler built up gaming firm BetVictor, which is now the official training kit sponsor of English Premier League giants Liverpool before selling it in 2014.

By the time he sold BetVictor, the online betting firm was serving over 160 countries with an annual turnover of billions of dollars. It looks the gambling bug that bit him when he took over his father’s business as a 22-year-old has nudged him on to Kenya.

BetLion has taken the Ugandan market by storm – sponsoring the national football team and becoming a dominant operator with its reputation for competitive odds and instant payments. Sources indicate the firm is already hiring Kenyans to run the entity ready for launching in Kenya.

Spencer Okach, a marketing expert, who has helped several betting firms in Kenya launch their business is rumored to be putting final touches on BetLion operations.

When contacted, however, Okach declined to confirm or refute the reports on Chandler’s arrival in the Kenyan market via BetLion. “Yes, I played a big part in its successful launch in Uganda and the business is going from strength to strength. As for Kenya, his is a big market and obviously it is on BetLion’s radar,” Okach said but preferred to hold cards close to his chest regarding BetLion’s entry into Kenya.

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If indeed Chandler is to set up shop in Kenya, then competition in the gaming industry is set to move a notch higher. Chandler will probably have to roll up his sleeves backed by his personal net worth of over £150million, know-how and his immense worldwide connection to bite off a chunk of Kenya’s gaming pie.

He turned BetVictor into the first fully functional online sportsbook, attracting people from all over the world. Without Victor Chandler, it is unlikely online betting would exist as it does.

Years down the line Chandler looks set to enter the Kenyan market. He will need a strong back with his acclaimed work ethic to break into the Kenyan market that already has giants SportPesa, Betika and Betin.