This isn’t MEYBA’s first venture into the wider world of football-shirt culture. In 2024, they launched two licensed collaborations with The Beatles, which in turn produced five different shirts honouring the legendary band, their four members and their most iconic albums.
Jonathan Jones, Head of Global Marketing for MEYBA, said of The Beatles release: "I was gifted Sgt Pepper's gate fold vinyl many years ago and was intrigued by the design, use of colours, the special touches and hidden extras that came with the record which made it something very special.
"We've taken that wonder, added our love of design and football heritage and delivered a truly unique MEYBA remix of this iconic album."
The Beatles are the glamour name of MEYBA’s recent releases, but they have also dipped their toes into the world of festivals and raves, notably Download and the iconic London underground club fabric.
Jones added: "At MEYBA we’ve always believed football culture doesn’t stop at the touchline - it lives in music, art, food, nightlife and fashion. That’s why collaborations with the likes of Defected, fabric, and other cultural pioneers have been so important to us. They’re not just about creating limited-edition shirts, they’re about capturing moments that resonate with communities and subcultures who live and breathe creativity.
"MEYBA were the trend-setters in the 80s and 90s, and today we’re proud to be setting the pace again. It’s no coincidence that you now see other sports brands stepping into this space – we’re driving that cultural conversation and proving that football shirts can be as much about identity and expression as they are about the game itself."