Liga MX remains the most-watched soccer league on U.S. television

The new Liga MX season is off to a strong start on U.S. airwaves, averaging 501,000 viewers per match across TelevisaUnivision networks, keeping it firmly positioned as the most-watched soccer league in the country, according to Sports Business Journal.

These numbers continue a momentum-filled summer for Spanish-language broadcasters, who captured over 60 percent of all soccer viewership in the U.S. - regardless of language - throughout the summer months. That dominance extended across competitions, formats, and time slots.

One of the standout moments came during the UEFA Women’s EURO final between England and Spain, which drew 396,000 viewers on Univision and TUDN. That figure marked a 22 percent increase compared to the 2022 final between Germany and England, highlighting continued growth and interest in the women’s game among Spanish-speaking audiences.

As the Leagues Cup winds down for many, attention turns back to the Apertura 2025, which resumes this weekend.

América will host Querétaro on Saturday and Chivas travel to face Santos Laguna on Sunday. On Monday, Monterrey visit León in a star-studded clash between Sergio Ramos and James Rodríguez, while Cruz Azul will be on the road against Atlético San Luis.