Kim Kardashian develops 'crush' on Jude Bellingham after making England 'icon' the face of new SKIMS campaign before Euro 2024

The American media personality turned businesswoman roped in the Real Madrid and Three Lions star as the face of her new SKIMS campaign earlier this month. In a promotional video released by the clothing brand, Bellingham was seen donning a pair of dark grey boxer shorts and juggling the ball with panache while modelling.

She said of their partnership in an official statement: "I’m thrilled to unveil Jude as the face of our new SKIMS Men's campaign. He has always been a rising star within the football world but this year he’s truly cemented himself as an icon, and his influence on the next-generation of players and fans is undeniable!"

Now, according to the Mirror, Kardashian has developed a 'crush' on the 20-year-old as she finds the midfielder physically attractive.

The Mirror claims to have been told by sources: "Getting Jude on board with SKIMS was a huge deal. He's one of the hottest properties in the game at the moment, so it's a major coup for her."

The report adds that the source said to Heat Magazine: "He lives in Madrid and she's heard he's in a relationship, but it's no secret that if he were to become available, Kim would be there."

It is also claimed that the SKIMS owner finds the footballer 'hot' and is smitten by him. The 43-year-old also reportedly gets teased about being called a 'cougar' due to the age gap, with the source adding: "Jude is hot and she sees nothing wrong with her crush."

In April, The Sun reported that the former Borussia Dortmund player is dating Dutch model Laura Celia Valk, a year after splitting with Asantewa Chitty. Valk is said to have flown to Madrid for regular visits to Bellingham's home in recent months.

Amid all the off-the-pitch gossip, the England international remains focused on his team's ongoing Euro 2024 campaign. They have sealed a berth in the round of 16 stage already, but Gareth Southgate's side will aim to end the group stage with a win over Slovenia on Tuesday.