The Mexico national team has historically been a huge draw for fans in the U.S. That's why they play five “MEXTOUR” matches a year in cities across the country. Through the team’s ups and downs, the amount of Mexico supporters heading to the stadium in the U.S. rarely has wavered.
This window, there were some cracks in that facade.
Just 25,271 turned up at the 90,000 capacity Rose Bowl for El Tri’'s win over New Zealand, one of the smallest crowds to see Mexico in the U.S. since for the national team in the country.
Three days later at AT&T Stadium, Mexico posted its lowest-ever number in the Arlington, Texas, facility with an announced crowd of 32,623. They’ve averaged 67,373 in 14 previous visits to a stadium Mexico has called its ‘home away from home.'
There are plenty of logical reasons fans might not have been eager to shell out for tickets. Many already had spent their hard-earned cash to see El Tri play official matches in the U.S. this summer during Copa América. Others went to see their favorite club team play in Leagues Cup. And Southern California was in the midst of a heat wave during the New Zealand heat wave.
Aguirre’s arrival was new and different, but otherwise there was a lot of the same for fans at venues where Mexico has been recently, and fans know will return to soon.
And, of course, there’s the matter of the poor results.
“I’m not going to send messages through the press. Fans, in their time, hopefully see they’re liking their national team more and more. I want to change their opinion in that way,” Aguirre said. “Working is the only way fans will stop criticizing the national team or change their opinion.”
The Mexican players say they recognize the sacrifices fans make to come to a game.
“We know it’s not easy for the fans to come and pay for the ticket,” winger Cesar Huerta said. “We try to bring them in and transmit a really good attitude on the field so they feel identified with their national team.”
The quickest way to rebuild that connection is winning, but Mexico may require more marketing muscle to fill U.S. venues than it has in the past as well, with fans having more soccer offerings than ever in their neighborhoods.