Atlanta United unveil the behind scenes creation of host city's unique FIFA World Cup 2026 poster

A behind-the-scenes video documents the creation of Atlanta's FIFA World Cup 2026 Host City Poster. The video features local artist Jose Hadathy, offering viewers a look at his creative process and the inspiration behind the poster's striking imagery.

Hadathy, an illustrator and graphic designer based in Atlanta, was born in Quito, Ecuador and moved to the area at the age of nine.

“I am honored to have been chosen to create a piece that captures my two passions – soccer and the city of Atlanta,” Hadathy said. “This poster was inspired by our city’s rich culture, history, and profound connection to soccer. The FIFA World Cup will shine a global spotlight on Atlanta and the state of Georgia, and I wanted to create something that captures the energy and excitement of the world’s greatest sporting event, while authentically connecting with locals and inspiring visitors to explore our wonderful city and state.”

The Atlanta poster is part of a series representing all 16 host cities for the FIFA World Cup 2026. Each poster is designed by a local artist, reflecting the distinctive identity and heritage of their respective cities.

This initiative echoes FIFA's commitment to embracing local culture and artistry as part of the world's biggest sporting event.

Following Philadelphia, Los Angeles, Atlanta and Miami, next on the list to release their Host City poster for the 2026 World Cup is Houston on March 26.

They are followed by Toronto on March 28, San Fransico Bay Area on March 30 and several others including Boston, Seattle, Kansas City and more.