The self-titled Special One is currently starring in an advert to promote Topps' new UEFA Euro 2024 Chrome trading card set. In the advert, the Fenerbahce boss can be seen at a parody laboratory urging the makers of the cards to turn up the "chromy" level to the maximum. Although the creators need to wear special protection, Mourinho wryly admitted he doesn't as he's "used to shiny things."