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Muhammad Sharaf Eldeen

Shift Managing Editor

Professional Summary

A multi-disciplinary Egyptian journalist dedicated to providing readers with comprehensive and accurate insights. I possess over 13 years of experience in print and broadcast media, having contributed to some of the largest newspapers, digital platforms, and TV channels in Egypt and the Arab world. Notably, since April 2017, I have served as a Shift Manager and Desk Editor at Kooora, the leading Arabic sports website, collaborating with a premier team of highly professional journalists.

I am passionate about crafting logical and accessible sports articles and analyses—avoiding unnecessary complexity—while maintaining the highest standards of accuracy and objectivity. I firmly believe that personal bias has no place in journalism; information is a trust, and integrity is the supreme ethic of the media profession.

Personal Background & Football Philosophy

My journey with football began at the age of five, inspired by my family's passion during the 1994 World Cup. Since then, the sport has become an integral part of my life, both as a player and a spectator.

One of my most formative footballing memories is the historic 1999 UEFA Champions League final at Camp Nou. That night, Manchester United’s dramatic late comeback against Bayern Munich marked the beginning of my lifelong allegiance to the German giants, who still hold a prominent place in my heart.

Areas of Expertise

Leveraging extensive experience across various media sectors, I specialize in:

Football History: Extensive knowledge of European and German football history.

Tactical Analysis: Predicting match scenarios and tactical breakdowns.

Scouting: Identifying young talents and analyzing their technical potential.

Career Milestones & Highlights

Among many memorable sporting moments, the most significant remains Bayern Munich’s 2001 UEFA Champions League victory over Valencia—my first continental celebration with the club.

All-Time Favorite XI:

Goalkeeper: Manuel Neuer.

Defense: Alessandro Nesta, Sergio Ramos, Philipp Lahm, Paolo Maldini.

Midfield: Xavi Hernandez, Andres Iniesta, Zinedine Zidane.

Forward: Lionel Messi, Cristiano Ronaldo, Ronaldo Nazário.

Articles by Muhammad Sharaf Eldeen
  1. Real Madrid CF v FC Bayern München - UEFA Champions League 2025/26 Quarter-Final First LegGetty Images Sport
    Bayern Munich vs Real MadridBayern Munich

    Following a heated row, former Real Madrid defender Álvaro Arbeloa has forced a current club star to apologise to his teammates. The incident, which erupted during a closed-door tr

    Arbeloa insisted that the apology be made publicly. In football, as in life, timing is everything. The former Real Madrid and Spain full-back had been silent for several days after the controversial incident, but he chose to break his silence in the most high-profile way possible: by demanding that the apology come not in a private message or a backroom handshake, but in full view of the fans, the media and the wider game. His stance underlines a broader truth about modern sport. Players are not just athletes; they are public figures whose every word and gesture is scrutinised, shared and often weaponised across social media. An apology that is buried in a press release or delivered in whispers will be ignored or, worse, seen as insincere. For an apology to carry weight, it must be as visible as the mistake that prompted it. Arbeloa’s insistence on public accountability reflects a growing expectation among supporters and commentators alike that their heroes—and the organisations that e

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