Brazilian team using numbers to advertise supermarket prices

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Fourth tier outfit Fluminense de Feira have found a unique way of getting even more advertising on their shirts and bring more money into the club

Brazilian side Fluminense de Feira have got creative in their efforts to bring more revenue into the club by advertising supermarket prices on their shirts.

With money in short supply towards the bottom of the football pyramid, any method of generating more income is wholeheartedly embraced.

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Shirt sponsorship is a good way of bolstering the coffers, and Fluminense de Feira have found a unique way of getting even more branding onto their tops.

With numbers already used on the back of said garments, the squad figures have been tweaked to mirror the price of certain goods in a local store.

No longer merely number 10, star striker Fernando Sobral is now 10,98 – the cost of a special pizza deal.

The new shirts were showcased for the first time on Wednesday, but they did little to inspire those on the field.

Fluminense de Feira suffered a 6-0 defeat to local powerhouse Vitoria de Bahia while donning jerseys advertising everything from shaving foam to soda

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