James believes City are winning the local battle with United again, and not just because Pep Guardiola has them on course for the treble, although it certainly helps. Their Abu Dhabi owners have bought them some of the best players in the world while also pumping money into the local area.
As well as twice expanding the Etihad Stadium, the owners invested £200 million to build the City Football Academy adjacent to the Etihad Stadium. They also constructed 6,000 houses in one of the city's poorest districts - though the 'Manchester Life' scheme has not been without its critics.
The Glazer family, meanwhile, have alienated local United fans by taking out an estimated £1.6 billion from the club since their takeover in 2005. While United fans have staged fiery protests against the American family and chant 'We want Glazers out' after each goal scored at Old Trafford, City adore their owners.
When Bayern Munich fans held up a banner during the recent Champions League quarter-final first leg at the Etihad Stadium reading 'Glazers, Sheikh Mansour, All Autocrats Out! Football Belongs To The People,' City supporters responded en-masse by chanting Sheikh Mansour's name.
"It's easy to own a football club and take profits which is what happens at United. Investing in the city of Manchester, building housing, building community facilities, that’s different. I'm not aware of any English club that’s done that," James adds.
"If you've got an owner that’s taking something out of Manchester and one that’s putting money into Manchester, that matters to people.
"Every time I look at what the Glazers have done to United I just imagine if instead of taking the profit if they’d have put that into facilities, repaired the leaky roof, built an academy, built houses. United would have been streets ahead of any team."