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Article continues belowArticle continues belowArticle continues below<ul><li>Superstars from the worlds of football &amp; basketball combine</li><li>Have to keep proving themselves at the highest level</li><li>Boast the support of family &amp; millions of fans around the world</li></ul>

WATCH: The King & The Viking! Man City striker Erling Haaland teams up with NBA legend LeBron James in inspirational advert for Beats by Dre

Premier League

Manchester City

West Ham

The prolific Norwegian striker – who <a href="https://www.goal.com/en/lists/why-erling-haaland-struggle-beat-lionel-messi-ballon-dor-richard-dunne-goat-rivalry-kylian-mbappe/blt37326568c336d615" target="_blank">hit 52 goals for City last season</a> as they claimed a historic Premier League, FA Cup and Champions League treble – has become an official brand ambassador for the market-leading headphone manufacturers.

WHAT HAPPENED?

Haaland has said: “I’m excited to join the Beats family, a brand that has long been a part of my pre-match routine as an athlete. Family is important to me, and this campaign and partnership really speak to that.” Haaland’s father, Alfie, also features in the new Beats campaign – along with James’ wife Savannah - that serves to hammer home the message that brilliance cannot be contained or stopped.

THE BIGGER PICTURE

‘The King &amp; The Viking’ production focuses on <a href="https://www.goal.com/en/lists/erling-haaland-join-real-madrid-2024-man-city-striker-agent-responds-transfer-talk/blt02ad538723ec16f8" target="_blank">the expectations placed on professional athletes</a> and how those at the very top of their game – <a href="https://www.goal.com/en-gb/lists/cristiano-ronaldo-lebron-james-lionel-messi-steph-curry-comparisons-football-icons-nba-superstars-explained-kevin-prince-boateng/bltaae7f97c0e8e831b" target="_blank">such as Haaland and James</a> – continuously have to prove themselves to those that are desperate to write them off.<center><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="362" src="https://youtube.com/embed/EuUXiJW2HjY" title="YouTube video player" width="644"></iframe></center>

DID YOU KNOW?

The video, which features <a href="https://www.beatsbydre.com/uk " target="_blank">Beats’ new Studio series</a> as Erling and LeBron wear Beats Studio Pro and Savannah and Alfie wear Beats Studio Buds+, sees Haaland senior say of his son: “Building you up just so that they can knock you down.” He goes on to say “make them fear you and turn the whole damn city blue… again”, with City having wrestled dominance in Manchester – and across English football – away from arch-rivals United.

WHAT HAPPENS NEXT?

WATCH: The King & The Viking! Man City striker Erling Haaland teams up with NBA legend LeBron James in inspirational advert for Beats by Dre | Goal.com English Saudi Arabia

Manchester City striker Erling Haaland has teamed up with NBA legend LeBron James in an inspirational promotional video for Beats by Dre.

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