To describe Napoli as a 'loser' in any context seems extremely harsh. They are having an incredible season under Luciano Spalletti, surpassing all expectations after a summer of discontent.
A first Scudetto since 1990 is a mere formality. As the fans at the Stadio Diego Armando Maradona sang in spite of Tuesday night's Champions League elimination "We will win the title" and "We have a dream in our hearts". That dream will be realised in a matter of weeks and will spark the mother of all parties in Naples.
However, while Napoli made history by reaching the last eight of the European Cup for the first time in their history, their manner of their exit was still shrouded in regret.
Spalletti spoke of "injustices" after his side lost 2-1 on aggregate to AC Milan, and there is no denying that several big calls went against the Partenopei over the two legs. They were also desperately unfortunate with injuries. By half-time on Tuesday night, they had been shorn of three starters, Kim Min-jae, Matteo Politano and Mario Rui, while Andre-Frank Zambo Anguissa was sitting in the stands after being suspended for the harshest of red cards at San Siro.
Still, there is no getting away from the fact that a place in the final was there for the taking for Napoli. Milan fully deserved to progress, just as they fully deserved to beat Napoli in the league a fortnight ago, but they are not as good as Napoli. The table never lies and, right now, there are 22 points separating these two sides in the Serie A standings.
The Partenopei are also a far better side than a maddeningly inconsistent Inter. There will be an Italian team in the Champions League final on June 10 - and it should have been Napoli.
However, as well as making several individual "errors" against Milan, as Spalletti acknowledged, they also got their tactical approach all wrong. They were guilty of gross naivety, repeatedly leaving themselves wide open to the counter-attack when a more patient and conservative approach would have reaped dividends by nullifying their opponents' pace on the break.
Of course, Napoli's sense of adventure is what makes them such a thrill to watch in full flow, but two-legged European encounters require a savvier attitude and, for all their misfortune, this is where Spalletti and his players were found wanting.
Still, the hope is that this could be start of something truly special in Naples, provided they can hold on to their best players of course...