Speaking to West Ham's social media team, Kudus said: "As you know I used to borrow the one [stool] from the stewards, and then I thought of an idea. This is a stool from where I am from, Ghana, and the chiefs sit on it so it is very special. It shows your authority and the kingship. I thought, 'Why not do something different?' There are a lot of people sitting on the [advertising] boards now and there is a lot of conversation about it, so when I bring my stool out now, this is mine and nobody can do it."