Protest organisers have pledged to march before every home match this season and are calling for a boycott of the upcoming clash against Brentford on October 20. The unrest follows a letter of no confidence sent to the board earlier this month, to which the club responded with a 1,376-word statement detailing recent investments in the squad and infrastructure.
Despite West Ham's poor home form – winless at the London Stadium since February – protest leaders insist the demonstrations are not purely results-driven. Instead, they point to longstanding frustrations over the club’s management and the controversial 2016 relocation from Upton Park to London Stadium. Protesters even carried banners which read, "Long Live The Boleyn," a reference to their former home ground for 112 years.