VIDEO: Erling Haaland labelled a 'spoilt brat' by Roy Keane as Man Utd legend escalates feud with Man City striker in awkward live TV exchange after 'don't care about that man' jibe

Haaland has been on the receiving end of fierce criticism from Manchester United legend Roy Keane, who called him a 'League Two player' after his poor showing against Arsenal last month. The Norwegian, however, returned to his very best on Saturday, scoring four past Wolves in City's 5-1 in the Premier League.

After the game, the striker hit back at the former player, as he told Viaplay: "I really don't care about that man."

Now Keane has taken to the feud up another notch by labelling Haaland a "spoilt brat" on live TV. Speaking on Sky Sports, the ex-United captain said: "I think we saw Haaland yesterday brought off not too happy, behaving like a spoiled brat. I think when you have the spat as well with the manager and obviously your star man, it doesn't help that results aren't going your way. But because they win the game, he scores goals it's almost forgotten about."

When asked if it was okay to be disappointed with Pep Guardiola's decision after a stellar show on the pitch, Keane added: "No, no. No, it's not." He then glared at Sky Sports host David Jones in an awkward moment that left the whole studio in silence.

Despite not quite reaching the same heights as last season, the City goal machine remains favourite to win the Golden Boot award yet again as he has already netted 25 league goals, four more than second-placed Cole Palmer.

Pep Guardiola's side will be next seen in action in the Premier League on Saturday as they take on Fulham in a must-win clash at the Etihad Stadium.