When told that they have lost around $12m since buying the club, Reynolds said on the series: "I'm going to throw up."
When McElhenney asked when he can expect to make money from Wrexham, advisor Shaun Harvey said: "The value that's coming from the global appeal we've been able to create is going to offset those additional costs that we've created. The biggest thing that will change on promotion [is that] people can see the value of Welcome to Wrexham. They can see the value of the profile that's being built. That's when the additional sponsorship revenue can be generated."