Snoop Dogg to follow Luka Modric's lead and invest in Championship side Swansea City

According to Fabrizio Romano, Swansea are set to announce that the 53-year-old, whose real name is Calvin Cordozar Broadus Jr, will become another high-profile investor in the club. This comes months after Modric, who just joined AC Milan from Real Madrid, became a minority owner at the Championship outfit.

Swansea posted a pre-tax loss of £15.2 million in the year ending June 30, 2024, so having this extra investment can do them no harm. The Welsh side were once an established Premier League team but have been outside the English top-flight since 2018. Getting back there will be the target, and moves such as these could play their part in achieving that goal.

Swansea hinted that Snoop Dogg will have some future involvement at the club after helping launch their new home shirt for the upcoming season. He was their surprise model as the Welsh team unveiled their jersey on social media last weekend.

Swansea's American owners, who are led by Brett Cravatt and Jason Cohen, have made it clear they want to enhance the club's brand and global appeal ahead of the 2025/26 campaign, and developments like this could help with that. Indeed, Snoop Dogg has a social media following in excess of 190 million.