Saudi Arabia launches campaign to host FIFA World Cup 2034 as official bid logo, slogan and film are revealed

Having announced its intention to bid for the World Cup back in October 2023, the Saudi Arabian Football Federation (SAFF) has today officially launched its campaign to host the global tournament for the very first time in 2034. Under the slogan Growing. Together., SAFF has also revealed its bid logo, website and a short film that celebrates football in Saudi Arabia.

Yasser Al Misehal said: "Telling our football story to the world is of massive importance. And we believe Growing. Together. is the perfect, yet simple description of our approach to hopefully hosting the tournament in 10 years’ time.

"Bidding to host a FIFA World Cup is only made possible by the rapid transformation the country is enjoying. We’ve made unprecedented progress in both the men’s and women’s game and our bid is an open invitation to the world to join us on this exciting journey. As we proved when we welcomed over 100 nationalities to the FIFA Club World Cup Saudi Arabia 2023 in Jeddah, the future is bright when we grow together."

Hammad Albalawi said: "This campaign is powered by the hopes and dreams of 32 million people in Saudi Arabia. Our responsibility is to submit the best possible bid to FIFA, make our country proud, and fulfil the trust placed upon us by more than 130 Member Associations across the world who supported our bid. Under Vision 2030 and the unconditional support of our country’s leadership, sport is helping unlock the passion and potential of our people, and as our campaign slogan says, Saudi Arabia’s bid to host the FIFA World Cup 2034 is all about being part of a global football family, with fans, players and federations all growing together."

The Growing. Together. slogan seeks to capture both the rapid rise of Saudi Arabia and the positive impact hosting the tournament would have on international football and the FIFA World Cup itself. The three pillars underpinning the bid are: Growing People. Together. – Growing Football. Together. – Growing Connections. Together. Saudi Arabia has hosted over 100 international events across almost 40 sports over the past six years and the campaign slogan aims to capture the spirit of that bond to help build a better future.

The logo strives to capture the essence of Saudi Arabia's young nation, vibrant society and rich heritage. It's made up of intertwined rows of multi-coloured ribbons, displaying iconic football and cultural symbols, and forms the number '34' – marking the year that Saudi Arabia dreams of hosting the FIFA World Cup. The five distinctive colours of the logo represent the country's diversity; Desert Amber, a symbol of warmth and generosity; Oasis Green to reflect valleys and mountains; Radiance Red drawing inspiration from the Red Sea coral reefs; Rich Lavender celebrating the blossoming wildflowers; and Sunrise Yellow marking an exciting new dawn for the nation.

Saudi Arabia is hoping to become the first nation to host a 48 team FIFA World Cup in one country, welcoming teams from six confederations. To follow the journey of the bid campaign, visit Saudi2034bid.com. Fans can back and celebrate the launch of the bid campaign by using the hashtags #Saudi2034bid and #GrowingTogether