Real Madrid star Jude Bellingham strips down for Kim Kardashian-owned SKIMS advert ahead of Euro 2024 campaign with England

Bellingham recently unveiled a new aspect of his versatile off-the-pitch persona by featuring in an advert for SKIMS, the clothing brand founded by Kim Kardashian. In the promotional video, shared on SKIMS' official Instagram account, the 20-year-old midfielder is seen donning a pair of dark grey boxer shorts and juggling the ball with panache.

With confidence and charm, Bellingham introduces himself to the audience, saying, “I’m Jude Bellingham. Everybody’s wearing SKIMS.”

The post accompanying the video read: "@JudeBellingham for SKIMS. Ahead of the Euros, the record-breaking England player sports our Men's underwear.”

This collaboration marks another notable crossover between sports and fashion, leveraging Bellingham’s rising fame to promote the SKIMS brand.

Bellingham joins an illustrious list of male celebrities who have previously featured in SKIMS campaigns, including Brazilian football icon Neymar and renowned singer Usher. This move aligns with SKIMS' strategy of associating with high-profile personalities to reach a broader audience and enhance brand visibility.

Bellingham was given some extra time off to recuperate after Real Madrid's triumphant Champions League campaign which saw him miss the two preparatory friendlies, against Bosnia & Herzegovina and Iceland respectively, ahead of the European Championship. His performances for Real Madrid this season have been nothing short of spectacular - which has made him one of the contenders for the Ballon d'Or. He scored 23 goals and provided 13 assists across all competitions, making a significant impact in his debut season with the Spanish giants that further cement his reputation as one of the brightest talents in world football.

Bellingham and England’s first match in the tournament is against Serbia at the Veltins-Arena, home of Schalke, and Bellingham's form will be vital in their quest for the title.