Longoria's connection with Necaxa is primarily through her involvement as part of the club's ownership group. In 2021, she became a shareholder of the club, joining a group of investors that includes other prominent figures, including Ryan Reynolds and McElhenney. Longoria has expressed interest in supporting the team both as a fan and as a business partner, helping to raise the club’s profile and bringing a global presence to their efforts.
Her visit to the stadium and involvement in the club showcases her commitment to helping raise the visibility and success of Necaxa. The actress and entrepreneur joined the team alongside the Tyles-Porter investment group, which owns 49 percent of the Aguascalientes-based club.