'Cultural touchpoints for millions of fans' - DoorDash partners with Mexican Football Federation, expanding presence in the U.S.

The partnership launched Tuesday, promoted in a video featuring world-famous boxer Canelo Álvarez and Mexican legend Miguel Layún. DoorDash will have a strong presence at Mexico's friendly with Colombia on Oct. 11, including a one-of-a-kind BagMobile activation at the pregame fan fest, Futbol Fiesta, at AT&T Stadium outside of Dallas.

DoorDash has long had an influence in soccer in the United States, and is a current partner of MLS and LAFC. The company will now be the official on-demand delivery partner of both the Mexican men’s and women’s national teams in the U.S.

DoorDash will be front and center at both MexTour and MexTour W with high-visibility LEDs and in-stadium displays. The brand will also launch a customized fan promotion activated following Mexican men’s national team victories, starting in 2026.

Now in its 22nd edition, MexTour has featured marquee matches against top opponents at world-class venues, with several U.S. stadiums scheduled to host the 2026 FIFA Men’s World Cup matches. Supporters have responded with an average attendance of nearly 50,000 per match in the last decade, and MexTour and MexTour W matches will offer soccer fans the chance to enjoy live events, exclusive content, and engaging experiences.

“We are thrilled to welcome DoorDash as a new partner of the Mexican national teams,” said Jen Cramer, Soccer United Marketing executive vice president of partnership marketing. “Their passion for creating unexpected moments of magic align perfectly with the energy of the brand and its fans. Together we will deliver experiences that will bring the soccer community together and make every match unforgettable.”

El Tri routinely play friendlies in America during international breaks, and have packaged those into the MexTour - an umbrella brand that encapsulates men's and women's soccer in high profile matches. 

The agreement comes as the Mexican soccer teams look to further expand their presence in the United States. The Men's national team enjoyed a strong summer, winning the Gold Cup with a victory over the USMNT. Mexico, along with the U.S. and Canada, is co-host of next year's World Cup, with the tournament's opening game to be held at the revamped Estadio Azteca.

The agreement strengthens the ties among fans watching from home. Mexican supporters have long been among the most passionate in world soccer, on display by an estimated viewership of 65 million across two friendlies last April. 

"MexTour and MexTour W are cultural touchpoints for millions of fans, and we’re proud to partner with the Mexican national teams in the U.S. as we continue to strengthen DoorDash’s presence amongst the most passionate fans the sport has to offer,” said Ariel Gambardella, head of brand partnerships. “This partnership allows us to celebrate the richness of Mexican culture, connect with communities through the universal language of soccer, and create memorable experiences that go beyond the pitch.”