Barcelona signed a deal with the global leader of music-streaming platform, Spotify, in the summer of 2022 after their deal with Rakuten ran out, and their unique sponsorship deal has seen the five-time European champions showcase a number of artists on the jersey in matches against Real Madrid. The Catalan side has boasted the likes of Drake, Rosalia, The Rolling Stones, Karol G, and Coldplay on their shirts so far.